We are one of the largest independent market research companies in the world.
Leading brands rely on us for our creative research approaches that combine cutting-edge data science with immersive behavioural techniques.
350+ of the world’s leading brands trust us for customer insights.
Let's discuss ways to grow your brand
We are an MRS Company Partner.
Our Brand Growth Navigator
provides strategic guidance in brand building, segmentation, targeting, customer experience, and more.
Experience that matters:
1,000+
projects a year using immersive techniques + data science
1 million+
quantitative surveys per year
3,000+
qualitative sessions annually
60+
countries of project experience
An EMEA research company with a distinct approach to brand growth.
Every project has the potential to strengthen your brand, refine strategy, uncover new market opportunities, and create lasting connections with customers and clients. Learn about our brand growth framework.
Our EMEA Team:
With offices in London, Bulgaria, Dubai, and India, we serve clients throughout the region.
We’re innovators in these research techniques:
Data Science:
- Custom Advanced Choice-based Conjoint Models
- Menu-based Choice
- Mobile-Specific Choice Exercises
- Targetable Segmentation
- Maximum Difference Scaling
- Decision Pathways
Immersive Behavioural:
- Online Bulletin Boards
- Ethnography
- Shopumentary
- Virtual Consumer Co-Creation
- Pop-up Communities
- Augmented Reality
Growth strategies for every industry:
We offer deep expertise in strategic issues for industries including:
- Consumer durables
- Financial services
- Food & beverage
- Healthcare
- Personal care
- Retail
- Technology