Solutions

Get to the Heart of
Buyer Motivation
with MaxMindset™

Uncover the Underlying Emotions and Values That Drive Choice

MaxMindset™ is quantitative research technique that delivers the richness of qualitative data.

When to use it

  • You suspect that your positioning is not getting to the heart of buyer motivation
  • Messaging is proving ineffective in persuading potential customers to buy

Why it Works

  • Determines both the rational and emotional factors at play in decision-making
  • Identifies the deeper motives – needs, emotions and values – that drive demand
  • Assesses how product attributes fulfill deeper needs

Explore our MaxMindset™ Resources

Getting to the Heart of Buyer Behavior

The success of a product, service or brand hinges on the effectiveness in communicating its value to the consumer. Companies make…

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New Product Messaging Research

A financial services client wanted to revamp its checking account portfolio, replacing its current products with new…

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