Business-building insights for your brand.

We are one of the largest independent market research companies in the world.

Leading brands rely on us for our creative research approaches that combine cutting-edge data science with immersive behavioral techniques.

350+ of the world’s leading brands trust us for customer insights.
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Let's discuss ways to grow your brand

We’re proud to be one of Insights Association’s Top 50 leading U.S. companies in research, data, analytics, insights, and marketing intelligence.

Our Brand Growth Navigator

provides strategic guidance in brand building, segmentation, targeting, customer experience, and more.

Experience that matters:

1,000+

projects a year using immersive techniques + data science

1 million+

quantitative surveys per year

3,000+

qualitative sessions annually

60+

countries of project experience

We’re innovators in these research techniques:

Data Science:

  • Custom Advanced Choice-based Conjoint Models
  • Menu-based Choice
  • Mobile-Specific Choice Exercises
  • Targetable Segmentation
  • Maximum Difference Scaling
  • Decision Pathways

Immersive Behavioral:

  • Online Bulletin Boards
  • Ethnography
  • Shopumentary
  • Virtual Consumer Co-Creation
  • Pop-up Communities
  • Augmented Reality

Growth strategies for every industry:

We offer deep expertise in strategic issues for industries including:

  • Consumer durables
  • Financial services
  • Food & beverage
  • Healthcare
  • Personal care
  • Retail
  • Technology
The team did an amazing job of creating the right balance between cultural immersion and driving business understanding.”
Teresa Clark, Clorox