New Research on the Small Business Owner

Small Business Owners are dynamic super-consumers having the power to purchase products and services for both their personal and professional needs. Radius and Truist Financial Corporation conducted new research to help brand marketers understand how to form best-in-class relationships with SBOs. Hear Hank Artz, Director, Enterprise Research & Market Intelligence at Truist Financial Corporation and Glenn Staada, SVP at Radius discuss insights and advice for brand marketers.