Explore how customers perceive innovation across 16 industries, and how these perceptions link to brand performance and growth potential in the 2025 Aii Market Summary Report.
About the Aii: Through the combined research efforts of Fordham University’s Gabelli School of Business, market research company Radius, and the Norwegian School of Economics, the American Innovation Index™ scores and ranks the innovativeness of U.S. companies based upon customers’ experiences. The 8th annual study was conducted in May-June 2025, and covers 164 firms from 16 industries, spanning travel, financial services, technology, communications, retailing and manufacturing. The study surveyed 5,145 consumers and covered 24,236 customer-company relationships. No large-scale, scientifically vetted measure of customer-perceived innovation exists in the United States. The study is part of the Innovation Index Coalition (IIC), which includes parallel studies in 9 countries.
