The first three quarters of 2021 have proven that the same consumer insights needs that brands faced in 2020 continue to prevail this year. Brand teams in every country continue to monitor the rapid speed at which consumer behaviors adjust to supply chain issues, work-from-home, return-to-work, and health concerns. Amidst these changing behaviors, brands find themselves needing to react with great agility and intensely deep knowledge to determine what new products, services, programs, and experiences consumers want next.
At no other time in history have insights professionals played such a critical role in helping answer the highly strategic issues that organizations face. Global brands that have a deep understanding of consumers across their geographic footprint are better equipped to design the most relevant and compelling new offerings for both short-term and long-term growth.
Global brands that have a deep understanding of consumers across their geographic footprint are better equipped to design the most relevant and compelling new offerings for both short-term and long-term growth.”
At Radius, our global insights work to date in 2021 has spanned from Singapore to Denmark. We’ve partnered with global brand leaders across categories, including personal care, technology, financial services, and food/beverage. Some of the key strategic issues we see these leaders grapple with include:
- Segmenting consumers within countries to understand various targets they should be focused on, and adjust product and portfolio needs accordingly
- Understanding a new market’s dynamics so a product entry fits within the cultural norms
- Examining behavioral and attitudinal trends that will impact how people purchase and what they buy
- Determining the best approach to communicating and conveying benefits that matter most to consumers
Every global brand has its own unique country issues and brand proposition. Identifying the right direction for a global brand to pursue requires an innovative mix of sophisticated data science and immersive behavioral techniques. In the coming weeks, we’ll be sharing case studies from global leaders in beverages, personal care, pet care, technology and automotive that will demonstrate the power of custom insights approaches to deliver meaningful growth and success with consumers in all corners of the world.
Every global brand has its own unique country issues and brand proposition. Identifying the right direction for a global brand to pursue requires an innovative mix of sophisticated data science and immersive behavioral techniques.”
Is your brand going global with its growth plans? Learn more about our custom insights approach.
