Do your offerings stand up to the competition?

by Susan Hart Senior Vice President

and Michael Patterson, PhD Director of Research Analytics

There are several key factors that brand teams need to consider when undertaking an optimization study. Considering the competitive context is one that ensures your product or service offering is compelling and relevant. Hear SVP Susan Hart and Director of Research Analytics Mike Patterson discuss competitive context as well as the role of choice modeling in optimization studies.



Also view our Optimization of Offerings Insights Snapshot (PDF).

Learn more about our strategies for brand growth.

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