2020 threw things into disarray for most brands. Some successful brands were suddenly struggling to steady the ship, while some underperformers experienced unexpectedly high growth.
Whether your brand is in one of those situations, or somewhere in between, there is a common issue everyone is facing: How can you map out a growth journey in 2021 to reignite momentum, rebound from a setback, or capitalize on unplanned success?
How can you map out a growth journey in 2021 to reignite momentum, rebound from a setback, or capitalize on unplanned success?”
As this difficult year winds down, a fresh set of challenges awaits all brands. It seems like a pivotal moment for us to share our Brand Growth Navigator in more detail. This is our proprietary brand growth framework that we have used to guide many clients over the years.
Over the last months of 2020 and into 2021, we’ll be sharing our brand growth knowledge and perspectives in several different ways including our new ebook, A Roadmap for Your Brand’s Growth Journey. This ebook outlines the strategic components of the Brand Growth Navigator used by successful brands to inform and influence their growth plans. It dives into goals and outcomes related to 8 strategic, business-building areas:
- Market Landscape
- Brand Building
- Targeting Strategy
- Customer Journey
- Customer Experience
- Communications Research
- Innovation and Product Development
- Optimization of Offerings
We’ll also be sharing, through client case studies and industry examples, how our customer-centric approach to insights is central to each of the strategic issues in the Brand Growth Navigator. Our hope is these will provide both inspiration and practical information on how to put your brand on a successful growth journey in 2021 and beyond.
Does your brand have specific business challenges in 2021 you’d like to discuss? Learn how the Brand Growth Navigator can work for your organization.