Blog

The latest insights from our team.

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Macro Trends in Financial Services: Delivering Customer Financial Education to Impact Business Results

by Glenn Staada

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5 Strategies the Auto Industry Can Leverage to Drive Growth

by Paul Donagher

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Global Growth Series: Creating an Effective Global Targeting Strategy to Drive Growth

by Paul Thomas and Mark Vogel

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Global Growth Series: How Market Landscape Research Guides Brand Growth Goals

by Glenn Staada and Mark Yeomans

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Macro Trends in Financial Services: Deepening Customer Relationships and Fostering Loyalty

by Debora Evanovich

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How Shifts in the Auto Buying and Finance Environment Impact Consumer Behavior

by Michael Jennings and Glenn Staada

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Global Brand Building Strategy Requires a Market-by-Market Approach

by Michael Jennings and Lucy Westlake

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5 Mistakes of International Activation

by Paul Donagher

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Macro Trends in Financial Services: Developing Trust is a Key Part of Brand Loyalty

by Benjamin Gau

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Two Keys to Increased Customer Understanding and Profitability

by Paul Donagher

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How We’re Using Generative AI in Market Research to Uncover Deeper Human Insights

by Michael Patterson, PhD

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How Human-Centered Insights and AI Helped a Confection Brand Drive On-Demand Delivery Purchases

by Shari Aaron

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Targeting Research Toolkit: Effective Targeting Strategies for Brand Growth

by Mark Vogel

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Macro Trends in Financial Services: Unprompted Customer Engagement Drives Value Perceptions

by Glenn Staada

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Brand Building Research Toolkit: Position Your Brand for Long-Term Growth

by Dana Colbert