Blog

The latest insights from our team.

Illustration visualizing the interpretation of data from complex to simple

Maximizing Insights for Effective Activation: The Role of Advanced Analytics

by Michael Patterson, PhD

Post-it notes with graphs and diagrams on a glass wall

Optimizing Product and Positioning for Successful Innovation

by Michael Patterson, PhD

Illustration about financial decisions

Optimizing an Overall Service Offering to Guide Category Strategy

by Christine Drummond

Origami figures made of dollar banknotes on color background

Innovation Fueled by Interest Rates

by Jamie Myers

Charging an electric car

Getting to Activation: How Consumer Insights Will Influence the Evolution of EVs

by Paul Donagher

Film strip collage with images of people recycling, at home, learning about sustainability at school, taking notes

How Immersion Excursions Unlock Valuable Insights for Brand Activation

by Brad Weiss-Holmes and Alex Tremaglio

Sustainable packaging - different types of containers

Immersive Learning Helped a CPG Team Explore Activation Strategy for Sustainable Packaging

by Brad Weiss-Holmes

Sustainability concept with flat icons

Consumer Connects Deliver Customer Insights to Guide Brand Growth

by Brad Weiss-Holmes and Alex Tremaglio

conceptual image of innovations in finance

Why Now is the Time for Financial Services Companies to Take a Proactive Approach with Insights

by Jamie Myers

Top view of a blue desk with a calculator, a small model of a house, a notebook, and piggy bank -- housing finance concept

Identifying Key Drivers of Deeper Customer Engagement

by Jamie Myers

Aerial View of Car Factory Assembly Line

If we build it, they will come…or will they?

by Paul Donagher

 2021/10/preso-data-andpeople-245.jpg Group of business people looking at a screen against portrait of a positive team sitting at a table
Group of business people looking at a screen against portrait of a positive team sitting at a table

Overcome the Boardroom Sound Barrier: Use the Voice of the Customer to Enhance Decision Making

by Jamie Myers

continuous line drawing of people with bright background tone

How Immersing with the U.S. Hispanic Audience Improved Communications Strategy

by Glenn Staada

empathy elements - icons of heart, questions, listening, etc

How Empathy Training Sets the Tone for Meaningful Research and Stronger Activation

by Joanne Suh and Robin Valenzuela

Wooden figures with comment clouds above their heads.

5 Effective Strategies for Accurate and Reliable Survey Results

by Paul Donagher