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Mark both leads a team of analysts within the New York office and works with new and existing clients to fulfill their research needs. Since joining the company in 2000, he has been helping clients assess and explore research options that best deliver on answering their business issues.
With extensive experience applying strategic research solutions to business problems for clients in a broad range of industries, Mark also provides expertise across a variety of research areas, including new product development and concept testing, pricing, brand positioning, segmentation and customer relationship management. Skilled in both the tactical and strategic aspects of quantitative research, Mark has conducted work in industries ranging from telecommunications, financial services, pharmaceuticals, medical devices, automotive and packaged goods.
With an M.A. in Demography from Georgetown University, Mark has also assisted in the preparation of research papers, and has analyzed government published national surveys.