A holistic, multi-phased approach to research helps brand teams evaluate their business strategies and ensure they are aligned with market expectations and market trends. We work with teams to understand their business goals and develop a research framework that blends qualitative and quantitative methods that will deliver the insights they need, and then help them to build strong action plans.
Blending research methods provides a full view of preferences.
A research approach that integrates multiple disciplines helps brand teams capture a more comprehensive view of their market, allowing them to make stronger connections.
Qualitative approaches provide real-time feedback on preferences and behaviors, uncovering insights on needs and preferences that brand teams can reference to build stronger campaigns.
Immersion excursions enhance learning by embedding brand teams into scenarios where they can interact with consumers, clients, or experts. These immersive experiences leave teams with deeper insights they can access for their campaigns.
Quantitative insights broaden the findings across a larger sample, validating attitudes and preferences.
We recently worked with a national handbag brand, building a custom holistic approach to help the brand team refine their offering and build a wider customer base. Read the case study to learn more.
Optimize your business strategies.
Understanding the market landscape is essential for brands that aim to evaluate their competitive positioning and discover opportunities for differentiation. This research phase reveals actionable pathways by examining the primary factors driving behavior, identifying unmet needs in the market, and analyzing competitor strategies. Brands with an established market landscape research program can monitor emerging opportunities or threats and assess market dynamics that might impact key decisions. Learn more about using market landscape research for brand growth.
Market landscape insights help teams organize and prioritize their resources, ensuring decisions are grounded in actionable data.
Targeting research connects broad market insights to specific strategies. We work closely with stakeholders to define ideal groups based on needs, behaviors, and their relationship to the brand. With a detailed targeting study, brands can isolate their highest-value segments and refine their positioning to align with the unique preferences of these groups. Learn more about the impact targeting and segmentation can have on sales.
Strengthen and distinguish your brand.
Brand differentiation relies on creative and relevant communication. Communication research helps teams develop and test compelling messaging based on research insights to influence decision-making and foster deeper loyalty. Bulletin boards help brand teams get feedback on ideas, and our Real Time Concept Optimization sessions bring target participants into the conversation to provide input on messaging in live sessions.
A strong insights foundation helps teams take strategic action.
This comprehensive approach to research not only equips brands to respond to emerging shifts but also ensures they’re positioned for long-term success. With a robust foundation of insights, brands can engage thoughtfully with their audience, foster meaningful connections, and support sustainable growth. Would a holistic research approach help your team better address business issues? Contact us to learn more.
Looking to strengthen your brand with holistic insights?
