We know from the events over the last year how quickly the world can change. This disruption forced many brand teams to re-evaluate their innovation process to ensure success both in the near-term and in the future. Hear SVP Shari Aaron and VP Chris Marketo discuss how to avoid mistakes with rapid iteration, ensure customers are deeply embedded in the process, and how to use scenario planning to create relevant innovations for 3+ years in the future.
Also see Innovation Sprint™ in Action to learn how this breakthrough insights approach helps brand teams rapidly identify high-potential opportunities. Read these case studies to learn how this tech-forward, collaborative approach have accelerated new product launches.
Learn more about our strategies for brand growth.