Finding meaningful segments for your brand.

by Gennifer Jackson Vice President

and Michael Jennings Senior Vice President

Not every customer is a prime target for growth. Successful brands revisit their targeting strategies on a regular basis to stay in tune with the evolving market landscape.

Listen to Mike Jennings and Gennifer Jackson outline how to implement a targeting strategy that will identify high-growth targets based on current customer needs and expectations:



Also view our Targeting Strategy Insights Snapshot (PDF).

Learn more about our strategies for brand growth.

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