Blog

The latest insights from our team.

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Is Your Research Set Up for Business Success?

by Glenn Staada

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Make Your Research Speak Louder to Create Action

by Ben Gau

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Rolling Out Results with a Delivery Roadmap

by Erica Pondillo

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5 Ways to Determine Whether Your Targeting Strategy Needs A Refresh

by Jamie Myers

Chalkboard drawing of bridging a gap to find a solution

How to Deliver a Positive ROI with Your Targeting Strategy

by Jamie Myers

Colorful speech bubbles overlapping, creating a visual representation of communication flow

Why Creating a Foundation for Targeted Messaging Leads to Brand Success

by Christine Drummond

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Equip Your Salesforce to Win More Business Via Segmentation

by Mark Vogel

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Bring Your Target Audience to Life in More Dynamic Ways

by Joanne Suh

 2021/10/blocksthumbnail_245x155-e1556028757836.jpg Team of businesspeople build a construction with wood cubes
Team of businesspeople build a construction with wood cubes

How Broad or Narrow? 5 Questions to Ask About Your Foundational Work

by Jamie Myers

 2021/10/PuzzleThumbnail_245x155.jpg Creating or building own business concept. Puzzle piece, construction and development, build construct, idea and success, solution and growth
Creating or building own business concept. Puzzle piece, construction and development, build construct, idea and success, solution and growth

How to Hit the Target on Your Business Goals

by Paul Donagher

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How to Create Better Targeting Strategies for Business Impact

by Michael Patterson, PhD

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16702861 - some arrows in the center of the target with shallow depth of field focus on the plumage

Want a Meaningful Targeting Strategy? Start From the Inside-Out.

by Glenn Staada

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Segmented and multicolored pie charts and arrows set with 3, 4, 5, 6, 7 and 8 divisions. Template for diagram, graph, presentation and chart.

Fail with a Broad Approach or Grow with Segmentation


by Jon Weeks

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arrow design elements shaped cloud

3 Reasons Why Segmentation Is the Foundation for New Opportunities

by Jamie Myers

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Business rise, forward achievement, progress way, success and hope creative concept: Ascending stairs of rising staircase in empty green room with beige floor and plinth, 3d illustration

Customer Needs Change. Should Your Brand Change Too?

by Debora Evanovich