Brand Tracking

Brand tracking research to help you grow with confidence.

Leading brands rely on Radius to guide their strategy. Our global team develops custom brand tracking research programs that help businesses identify market opportunities, measure brand equity, and drive strategic growth.

Image of ebook cover, The New Standard for Brand Health

Ebook:

We’ve developed new brand tracking metrics to help teams identify opportunities and threats. Learn more about our approach and the advantage it can give you against your competition.

Download

Our brand tracking clients include:

Let’s discuss ways to grow your brand.

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Webinar:

Research Officer Mike Patterson and Vice President Glenn Staada provide an in-depth look at our approach to brand health and tracking, outlining specifics of our methodology and real-world examples.

 

Brand Tracking experience that matters:

75

studies annually

50,000+

interviews

40+

countries interviewed

B2B+B2C

audiences

We are one of the top market research companies providing custom brand tracking solutions.

We design qualitative and quantitative research programs to uncover brand performance insights that help teams develop specific action plans. Our tailored approach ensures brands stay competitive, strengthen customer relationships, and build lasting brand equity.

Our strategic specialties:

  • Market landscape insights
  • Customer loyalty research
  • Market differentiation expertise
  • Financial performance optimization
  • Marketing effectiveness
  • Market resilience and competitor research

 

Target audiences:

  • Brand managers
  • C-suite executives
  • Consumer insights teams
  • Marketing strategists
  • Product development teams
  • Customer experience leaders
  • Business decision-makers
  • Growth and strategy teams

The Radius brand tracking team:

Read the Radius team’s latest insights and case studies.

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I have been working with Radius for many years. Our team considers their analysis and reporting to be of the highest quality. It elevates our knowledge base, and really supports the company’s initiatives. Radius is a true research partner (not a ‘vendor’).”
Principal, Market Research, Energy & Home Service Provider